A Guide for Creating & Maintaining a Best-in-Class Omni-channel Customer Experience
By: STAUNING SOLUTIONS
This guide is the culmination of scores of dealer interviews and in-store observations over several years, as well as multiple in-depth studies of the trials and errors of digital retailing’s early adopter
Shared herein are the best practices of luxury and non-luxury dealers who are showing success with their digital retailing efforts. This guide is intended to help dealers maximize their returns from digital retailing while minimizing potential missteps. Additionally, this guide is expected to help dealers shorten the learning curve associated with adopting a true digital retailing culture.
Because each individual dealer is at a different point in their journey of adopting a digital retailing culture, this guide was written to allow dealers and their teams to choose where they feel they need the most help, and to skip to those sections of the guide. Of course, dealers who’ve struggled with their adoption of digital retailing may want to study this guide from beginning to end.
This guide is divided into eight sections:
THE CUSTOMER EXPERIENCE
DIGITAL RETAILING: LESSONS FROM THE EXTREMES
ROADMAP: QUESTIONS TO CONSIDER
THE CORE TEAM
PRICING
DIGITAL RETAILING TOOL –
MARKETING
PROCESSES
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