digital retailing

  1. mikesayre

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Example: Interested shopper looking at a vehicle online, wants a $450 payment, but sees $550 on your website, is appalled.. leaves, never comes back. This is a big concern for some dealers. The argument being why display payments and risk losing a sale when you don't have to? If the vehicle is...
  2. Christine Plunkett

    Digital Retailing: Just a New Objection?

    A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars from dealers anymore; customers...
  3. Jeff Kershner

    #RefreshFriday Simmons Nissan and a Digital Retailing Success Story

    Tomorrow on RefreshFriday we have Carson Dorsett and Darren Haygood Carson is the Sales Manager at Simmons Nissan in Mount Airy, NC and is knocking “Digital Retailing” OUT OF THE PARK with Online Shopper. Selling on average 1 vehicle a way and absolutely adding to their volume of sales and...
  4. Jim Leman

    Seeking Comments on Website Trade Eval Tools

    Good morning -- I am currently working on an article that will take a look at in-dealership trade-in processes and the role of website trade evaluation tools. I am looking to speak with dealers to learn their experiences with these website tools and how these evaluations compare to in-store...
  5. John V.

    Digital Retailing - What are your results?

    *If there is a thread out there that is similar to this please send me the link* Not looking to get into a long draw out discussion about Digital Retailing (DR). I personally think it scares your customers away but that is just my stubborn self. All I really want to know is five things for...
  6. ryan.gerardi

    The Myth of Selling Cars to Millennials

    This is the edited version of our original webinar with Drive Motors Head of Growth Rune Hague which aired in September 2017. Millennials differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it...
  7. ryan.gerardi

    DR Roundtable Session #2 - Digital Retailing, Online Checkout...Whatever!

    Welcome to the all-new DealerRefresh Roundtable where we explore the hottest topics in automotive retail to help those in the industry take action, innovate, and improve. Happy to release our second edition where we welcome back Guest Refresher @Ed Brooks , Vince Harris from Ancira Nissan, and...
  8. ryan.gerardi

    PR & News Scott Painter’s Fair Raises Up to $1 Billion in Debt and Equity Funding

    LOS ANGELES — Scott Painter’s new Fair car-leasing app announced on Friday that it’s closing a new funding round led by BMW iVentures and includes investments from Penske Automotive Group and other investors. The startup also announced it has raised nearly $1 billion in debt funding from a...
  9. ryan.gerardi

    "Freshen Up!" - DealerRefresh Discussion Panel at DD23

    Refreshers! I'm excited to announce that DealerRefresh will be facilitating a panel discussion this Fall at the 23rd Digital Dealer Conference & Expo. Subi Ghosh and myself will be moderating the panel and we're in the process of selecting the panelists. We are looking to have 4 panelists who...
  10. Brad Korner

    New Vehicle Incentives - What’s The Deal?

    New vehicle incentives have been an industry staple since Joe Garagiola pitched “Buy A Car – Get A Check,” and have developed into a tool for OEM’s and dealers to leverage their marketing and advertising spend based on consumer needs. The creativeness and use cases for incentives have grown and...