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  1. Dean

    If Content is King Then Links Are The Soldiers

    Great topic Brian. As simple as it seems I agree Matt. These are just no brainers these days as there is so much free stuff out there to assist in link building and drive more traffic. It's just difficult to manage it all effectively which can become a big problem.
  2. Dean

    How do you fund your BDC?

    I knew it wouldn't be an easy answer! Thanks for your input gentlemen.
  3. Dean

    How do you fund your BDC?

    Funny you mention the eCommerce Director in Canada. We had a similar approach where we charged a sale figure. It was viewed in a very negative way, and some salespeople would say they had spoken to the customer before they were an internet lead etc. At the moment we are paid a set fee from...
  4. Dean

    How do you fund your BDC?

    A question for those of you who have a BDC. We have 28 dealerships (1 of which is a service and parts centre) spread out in Sydney (Australia) and the Gold Coast (Aust). Our BDC is centralised and we have 6 people including myself who handle approximately 1000 leads a month. Right now we run at...
  5. Dean

    Follow Up phone calls

    Great question Robbie! My team generally call once am and then pm the same day. But one rule is always adhered to: Never assume everyone is the same. Initially it's just trying to make contact of course. However, if there is no contact after three days of phone and email attempts, I encourage...
  7. Dean

    When do you introduce F&I into your internet sales process?

    We have recently added an experienced F&I person full time to our internet department. And while he is learning our system (CRM) he has done very well in getting involved fairly early with as many leads as he can manage. Since he has been here, 40% of our sales are being financed through us...
  8. Dean

    Who's on Facebook and Twitter?

    Thought so. I have been following what you have been doing for a little while. I have a fair bit of catching up to do.. Thanks for the follow on Twitter too.
  9. Dean

    Changing CRM's

    I am also very interested in this. We suffer from alot of double handling and as a result alot of time is wasted asking the same people the same question multiple times. It appears unprofessional.
  10. Dean

    Who's on Facebook and Twitter?

    Now you're just showing off Ralph! :D
  11. Dean

    Ford's Digital Marketing - Awesome!

    I think it's fantastic to see a manufacturer doing this. It's really something dealers should do more of, not to Ford's extent but certainly a more consistant effort. We have 4 Ford dealerships in our organisation in Australia and would love to see this level of social media interaction by Ford...
  13. Dean

    Who's on Facebook and Twitter?

    Peter Warren Automotive (Australia) Facebook: Peter Warren Automotive | Facebook Twitter: https://twitter.com/peterwarrencars Youtube: http://www.youtube.com/user/PeterWarrenCars
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