A question for those of you who have a BDC.
We have 28 dealerships (1 of which is a service and parts centre) spread out in Sydney (Australia) and the Gold Coast (Aust). Our BDC is centralised and we have 6 people including myself who handle approximately 1000 leads a month.
Right now we run at a loss because as a department, we have little income. At the moment it is a small fee paid by the sales departments of the individual dealerships we own. We are considering charging our parts and service departments per enquiry as we do get hundreds of calls and website enquiries for them and they pay nothing!
Can anyone please share how they do it and any pitfalls to look out for?
Looking forward to the resonses!
Dean
We have 28 dealerships (1 of which is a service and parts centre) spread out in Sydney (Australia) and the Gold Coast (Aust). Our BDC is centralised and we have 6 people including myself who handle approximately 1000 leads a month.
Right now we run at a loss because as a department, we have little income. At the moment it is a small fee paid by the sales departments of the individual dealerships we own. We are considering charging our parts and service departments per enquiry as we do get hundreds of calls and website enquiries for them and they pay nothing!
Can anyone please share how they do it and any pitfalls to look out for?
Looking forward to the resonses!
Dean