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  1. ggarvin

    Background Image Replacement

    Background Image Replacement has been around for a long time but it has gotten better, cheaper and more automated - still done poorly in a lot places - but a dealer asked me if anyone has ever studied the effectiveness of it. Besides a consistent look and aesthetics, does it sell cars? Does it...
  2. ggarvin

    Photography Ownership by Third Party

    I recently ran across a third party photo vendor who is taking the stance that they own the photos taken for the dealership. This absolutely shocked me. Many years ago (~2001) Trader Publishing/ Dealer Specialties took this stance and was beaten to a pulp over it. One of the most...
  3. ggarvin

    In-House Photographer Activity Level

    Would any dealers be willing to share the expected and experienced work load of in-house photographers? I'm working on a study for an upcoming industry event where I'd use this data to give standards of expectations for this type of position. I've got some experiences on this but would love to...
  4. ggarvin

    Value of Predicting New Car Sales Volume

    On the heels of +Bill Playford's Power of Misinformation, I noticed TrueCar posted their prediction for June 2012's automotive new car sales numbers. They "guessed" (isn't that what their prediction or analysis really is). First of all, their guess is offered 5 days before the month ends...
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