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  1. Linda Bartman

    Cars.com Followup Emails With Other Dealers Inventory

    You guys hit on a couple of great points, yet articulated them better than I did earlier in the chain. Yes, what we really like about the potential of this email program is that our dealers should get more exposure, as Paul rightly states, and we are providing consumers with information they...
  2. Linda Bartman

    Cars.com Followup Emails With Other Dealers Inventory

    Our goal with the campaign is to keep shoppers actively engaged in the car shopping process when they have not yet made a decision about what and when to buy. So far, the program does that very well and that’s why we plan to continue, however, it’s still in test phase, because we are also...
  3. Linda Bartman

    Cars.com Followup Emails With Other Dealers Inventory

    Bill, thanks for your question. I believe Casey at your dealership posted a similar question last week on this thread. Since that time, our first round of testing of the email campaign came to a conclusion and now we’ve made tweaks based on insights and feedback. The next phase of our test will...
  4. Linda Bartman

    Has anyone else seen a drop in the quality of Cars.com leads?

    Linda Bartman from Cars.com here. Ricky, the form we use has stayed consistent, even with our new look. Though we’re always developing ways to improve the site, any update to the email form would be to make it easier for shoppers to use while maintaining the quality of leads submitted. We look...
  5. Linda Bartman

    Cars.com Wolf Commercial

    Ha, good one, Doug. What’s great is dealers are focusing so much on customer service. Even better, customers are noticing and commenting on their experience! Back to consumer perception, every great experience at a dealership lends itself to closing the perception gap we talked about earlier...
  7. Linda Bartman

    Cars.com Wolf Commercial

    Linda Bartman at Cars.com here. I wanted to jump in, as we’re always interested in feedback from consumers and customers alike about our ad campaigns – positive or negative – so I appreciate the comments. Doug, I’m happy to hear you like our new campaign. To your point, one of our goals was...
  8. Linda Bartman

    Cars.com and Yahoo split? Someone please explain

    Hi Yago, It’s difficult to provide a comprehensive list because our partnerships are pretty fluid and vary by segment and location – maintaining a quality audience is key, so we’re constantly monitoring performance. That said, some examples include expanded relationships with USA Today, Car...
  9. Linda Bartman

    Cars.com and Yahoo split? Someone please explain

    Hello everyone, Just to clear up any confusion around this, we're always taking a look at our partnerships and the value they provide to our customers. As part of that process, we did indeed end our tenure as the exclusive provider of used-car listings on the Yahoo! Autos site, effective Jan...
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