Ha, good one, Doug. What’s great is dealers are focusing so much on customer service. Even better, customers are noticing and commenting on their experience! Back to consumer perception, every great experience at a dealership lends itself to closing the perception gap we talked about earlier.
Blake, to your point, authenticity of reviews is something that’s important to us and we’re constantly improving our filtering process to ensure integrity of those reviews. Sometimes though, there are ways to game the system (so to speak), and while it’s certainly the exception versus the rule, it’s something every reviews site must look out for. While each situation is unique, generally when we see differences in review scores between Cars.com and other review sites, like Google+ local, it’s because the dealership actively promotes one platform over others. Without getting way too detailed on our fraud monitoring tactics (could take up the whole blog) we’re confident in the screening measures we’ve put in place.
