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  1. Aaron Wirtz

    Follow my journey in Retail - Vendor 2 Dealer

    What a great idea, @Ryan Thompson. I look forward to following your journey as well! All the best in this new journey.
  2. Aaron Wirtz

    Advertising on Pandora and the ROI for car dealers

    We love, love, LOVE Pandora. In fact, we've cut back almost all radio except for Pandora because of their un-skippable ads. We get a lot of feedback on it, and for me personally, I regularly have people at the gym tell me they're listening to my spot right then and there. Our rep, Tim Daher...
  3. Aaron Wirtz

    Who's Going to DSES? Speak up!!

    Join me on Tuesday at 10:30 AM for a detailed explanation of our "Shame on Subaru of Wichita" ordeal in my presentation called "Subaru of Wichita Goes Viral." As you might have heard (if you haven't, a bit of Googling will get you up to speed), we made international news with a few banners...
  4. Aaron Wirtz

    Who's Going to DSES? Speak up!!

    Hey Megan-- We arrive at 4:14 PM on Saturday. What about you?
  5. Aaron Wirtz

    Your "Digital Marketing Expert's" Last Job Was at McDonalds

    Great subject line--I absolutely agree. I love it when these "experts" tell me what does or doesn't work when I know the real story based on first hand observation. Thankfully, I think most dealerships have wised up to this game and are much more skeptical now than they were even a year ago, as...
  6. Aaron Wirtz

    share your videos here

    Here's our latest commercial go 'round for Super Car Guys... I call the move at :04 the "Super Stanky Leg." :lmao:
  7. Aaron Wirtz

    Free Blog Content in Exchange for Links: The New Black Hat?

    Interesting. I'm very familiar with guest blogging, but I always thought of it in terms of doing it for organizations you have more of a relationship with. Thanks for the input!
  8. Aaron Wirtz

    Free Blog Content in Exchange for Links: The New Black Hat?

    Refreshers: I received an interesting spam email the other day that got me thinking about the value of links from external sites. From what I could understand, the person/entity was offering blog content at no charge, provided she could link back to one of the organizations she represented. I...
  9. Aaron Wirtz

    Is social played-out yet?

    Is social played out yet? Absolutely not. The general public is getting wiser to the game, however. With my personal use, I've gotten WAY more selective with who I follow on social media--if I'm not seeing a direct link between their sharing and my quality of life, I'll avoid them. It only...
  10. Aaron Wirtz

    share your videos here

    Here's my first go on cable TV for Super Car Guys, our used brand. This started airing today: Coincidentally, today is also my birthday, so...yay! :-)
  11. Aaron Wirtz

    QR Codes - In or Out?

    This guy was with Ciao Italian Kitchen, who donated lunch to the Tornado Relief Drive we helped out with. After asking him to stand still, I scanned the QR code, which took me to their mobile site where you could make a reservation, get directions, place a to go order, look at the menu, or...
  12. Aaron Wirtz

    Oklahoma tornado tragedy

    Moore is about 150 miles from Wichita, and I've been amazed at how many initiatives have sprung up to collect and send goods and volunteers down there. Times like this renew my belief in human solidarity.
  13. Aaron Wirtz

    "Local photos" Google+ Page Has Our Pictures

    Ha! Actually, during this big transition, Google has pleasantly surprised me more than once. I'm saving those findings for my next article, however. ;)
  14. Aaron Wirtz

    "Local photos" Google+ Page Has Our Pictures

    During our transition from Suzuki to Subaru of Wichita, I've discovered an oddity I wanted to share with the community. It's a Google+ page called "Local photos" and bears the Google Local icon, but it doesn't seem legit. Check it out here. Among the literally THOUSANDS of picture albums filled...
  15. Aaron Wirtz

    QR Codes - In or Out?

    Interesting update. I'm curious about how Google Glass will augment/modify/replace QR codes with its promised recognition capabilities (faces will be just the beginning). Perhaps people will be able to pay Google to suggest something to Glass wearers when they and the device see something in...
  16. Aaron Wirtz

    share your videos here

    And our latest customer testimonial, where these two awesome customers were having so much fun, they decided to dance the whole time. AutoTune and beats added by yours truly:
  17. Aaron Wirtz

    share your videos here

    Suzuki of Wichita does the Harlem Shake:
  18. Aaron Wirtz

    share your videos here

    What a great thread! I'm getting a lot of good ideas here. Here's one we made this week, based on a skunk attack that happened on our lot:
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