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share your videos here

Glad to see you finally made the leap to DealerRefresh Sach!! You are going to be a great new addition to the forums. Need some more Canadians! Where the hell is Mitch Gallant these days?

Good question. Where is Mitch?

Ahhhh, having a kid will put you MIA for a while. I'm sure he's all good.
 
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Rank
1 = Bounce! (completely useless)
5 = Lame (little help to the shopper)
7 = Not So Bad (but did it help sell the car?)
8 = Nice Job but... (it needs help)
9 = Great Job (a real help to shoppers)
10 = SOLD (a shopper experience "way above expectations")
 
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My "Walk-around Videos on VDPs" findings FYI:
  • They worked best on higher dollar used vehicles.
  • Walk Around Videos average 3 to 4 minutes.
  • Engagement stats of Videos on the VDP are below.
  • It's not easy to do, but if you commit to it, IT SELLS CARS.


Suburban, 3:22 video, 80% watch till 3/4ths done.
Suburban.jpg


VW CC 40% watch till the end
CC.jpg


CTS Wagon: 80% watch till the end
CTS.jpg



Dodge Durango: 80% watch till the end.
Durango.jpg
 
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✨ AI Highlights

Ryan Thompson started a thread inviting dealers to share their best and worst video content, sparking a showcase of creative dealer marketing videos ranging from humorous car commercials to behind-the-scenes content. Acton Toyota/Scion of Littleton emerged as the standout contributor, with their "Subterranean Prius Blues" video earning widespread praise for its production quality and creative approach to dealership marketing. The thread reveals that leading dealers are investing in video production as a differentiator, with the key insight being that high-quality, creative video content—not just basic walkarounds—is becoming essential to competitive dealership marketing and customer experience.

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