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  1. Jay Juliano

    Cox Automotive to buy Dealertrack in $4 bln all-cash deal

    False.
  2. Jay Juliano

    TAKE POLL 3rd Party Leads - Do you TRUST them?

    Yes and No. You must choose the right Lead Provider and have the right processes in place to brilliantly handle the Customer/Researcher to produce sales. #1. A lot of negativity pertaining to the quality of 3rd Party Leads mostly stem from lead duplication. Usually this is due to the new...
  3. Jay Juliano

    BDC Averages.

    That isn't true. It doesn't take less than 1 minute to click in to a customers record, send an email, dial a phone number, wait for it to go to voicemail, leave a quality message, update the record in the CRM, then move on to the next contact. And even if it did...once you factor in the length...
  4. Jay Juliano

    BDC Averages.

    I don't mean to sound condescending. It's not my intent to. With that said, and at the risk of sounding condescending again, it's actually irrelevant which roles you have held in the past. All it takes is common sense. If it takes an employee 6 minutes to dial a number, speak to a customer, send...
  5. Jay Juliano

    What would you do BDC or no BDC?

    It's a smart business decision. Some may consider a BDC an unnecessary overhead but often those are dealerships that NEVER track the performance of their BDC with real metrics. If run properly a BDC can be a great investment. I hate this process. It makes it near impossible to hold...
  7. Jay Juliano

    BDC Averages.

    I'm surprised there are still dealers that think this way. I have been a Sales Person, Internet Manager working leads from A-Z, BDC Manager, Internet Director and I have been an outside Internet Marketer. In my opinion, nothing is as effective as having a BDC. Why? Because their sole purpose...
  8. Jay Juliano

    It just got REAL! $5 per post starting 12/3

    Sure with the right vehicle you will absolutely get a lot of interest. Those vehicles are generally inexpensive cars under $7k. I'm not a fan of posting your entire inventory on craigslist. Then again at $500/month (100 cars x $5) the exposure wouldn't hurt. I've seen a lot of dealerships do a...
  9. Jay Juliano

    Photo's how, why, and what to show

    Have you ever used a dSLR? Your pictures will be any wheres between 3MB-10MB per picture at a high resolution. 35 pictures per car may be between 105MB to 350MB. Photographing 10 cars can easily be 1GB+. Uploading those massive files to the Inventory Management System is absolutely going to...
  10. Jay Juliano

    BDC Averages.

    I would keep a very close eye on AutoUSA and GetAuto. AutoUSA has been the worst lead provider for me. They send me leads from customers who can't be reached, have no interest or just "playing around". The leads we do convert from there often have found our web site BEFORE filling out anything...
  11. Jay Juliano

    It just got REAL! $5 per post starting 12/3

    The biggest problem with craigslist is the frontend design. It has changed very little over the last couple decades. Dealerships are using craigslist as if it's a Cars.com or AutoTrader.com. There are too many vehicles being posted for sale to stick with the classifieds layout. Craigslist needs...
  13. Jay Juliano

    Anyone using Higher Gear? I can't find any recent reviews.

    Like I said, I'm not a fan of Higher Gear. However, it IS a functionable CRM. When used correctly, it will certainly make your sales team more productive (like any other CRM). In my opinion, it's dated and the "2nd Grader" design is just sloppy and confusing. Sorry Jeff ;) A CRM is only as...
  14. Jay Juliano

    Offered a ism position

    The role of an Internet Sales Manager varies depending on who you ask. There are Internet Directors, Internet Sales Managers, and Appointment Coordinators/BDC Reps. Traditionally, an Internet Directors role would consist of handling all of the Internet Marketing, Web Sites, Reputation...
  15. Jay Juliano

    Map Views worth counting for conversion?

    A view of your "Map & Directions" or "Hours & Directions" page is an engagement, not a conversion. Any company that tracks page hits in the same category as conversions that LEAD to Sales to Customer interaction is just trying to inflate their number. Reports should monitor conversions and...
  16. Jay Juliano

    Anyone using Higher Gear? I can't find any recent reviews.

    Recent reviews? I don't think the system has changed much over the last decade. It looks EXACTLY the same as it did back in 2001. In my opinion, HigherGear needs a complete rewrite if it wants to compete with any of the leading CRM solutions (DealerSocket, iMagic, ...).
  17. Jay Juliano

    I'm sorry for doing this, but what should I get paid?

    A raise = additional expense. I wouldn't expect anyone in this business to receive a "raise" out of good faith. You usually will only get a positive adjustment in your pay plan when the company feels they are going to lose you, and lose business. Pay Plan negotiations should be on Day 0 and not...
  19. Jay Juliano

    I'm sorry for doing this, but what should I get paid?

    A true Internet Director should be paid the following: - Weekly Salary - X per department show bonus - X per department sold comm. Depending on the dealership, traffic and responsibilities your annual income should be anywhere from $65k-$100k+ as a Manager. (Otherwise just sell cars and be...
  20. Jay Juliano

    Best day and time for an email campaign?

    Personally, I believe an "Email Blast" should be sent out no earlier than Tuesday and no later than Thursday to leave enough time for email delivery and time to plan their weekend. I like to target around Noon or after 5pm because I believe that's when customers are more likely to be available...
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