Map Views worth counting for conversion?

[ed.brooks]

Map views and "Leads" are apples and oranges. The drawback of "Leads" (form submissions) is that that they come from very few prospects. The number of your buyers that will ever submit a lead barely breaks out single digits.

As mobile becomes more and more important, I predict the number of "Leads" is going to decrease simply as Ryan says above, "I have (all the information needed) in my pocket".

AutoMarketing is rapidly becoming an (even more) Research Online - Buy Offline world. #NoLeadsRequired

 

[Jay Juliano]

A view of your "Map & Directions" or "Hours & Directions" page is an engagement, not a conversion. Any company that tracks page hits in the same category as conversions that LEAD to Sales to Customer interaction is just trying to inflate their number. Reports should monitor conversions and engagements separately.

 

[Kelly Wilson]

Before I start pushing for someone to validate how important the number of map/hours/direction views we had on our site, Cars, AT, Google, bing ect is to floor traffic, I need someone to get every UP entered into our CRM.

I agree email/chat conversion rates drop as the intent become more mobile and accessible. However, I would say in conjunction, as people see the Internet providing accurate, up-to-date information in every other facet and reports grow about the insecurity of information exchanged, shoppers don't feel as compelled to "Inquire for Availability" or "Request More Information" as they did 3 years ago when I started (I can't imagine the swing Joe, Jeff, JQ & Alex have seen in their years )