Search results
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Anyone use Facebook ads and have had success?
Gary Vaynerchuk school of thought - FB is underpriced attention (still...even in 2018). It is our 3rd largest referral source atm. Measuring 'success' is a bit trickier...how would you define - connecting any digital dot to a revenue producing sale is hard imho.- Matt Lasher
- Post #50
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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CRM. More bad than good?
Re: OEM's wanting data - my experience is they typically want or demand an 'approved' CRM so that this data will line up with some "Internet Report" they then redeliver back to dealers to compare 'performance' across the region...often these reports roll up high quality lead sources (like Tier 1...- Matt Lasher
- Post #20
- Forum: CRM, ILM, Chat, Desking, Emails, Phone, SMS
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Why Can’t Your Classifieds Site Perform Like CarGurus?
Great perspective - and I couldn't agree more! Thx for sharing.- Matt Lasher
- Post #3
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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Content is dead. Long live Content? (Video Content)
@jon.berna cool thanks! certainly confirms engagement is hard! but everyone loves a giveaway lol- Matt Lasher
- Post #14
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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BREAKING news! Carvana & Vroom is bleeding cash. Is Ecommerce in auto DOA?
FWIW - and perhaps a bit romantic, but I thought DDC CRM team had these bullets. Until the board room battle over protecting revenue :( I'm not confident the established technology partners in the industry are aligned with the dealers objectives in trying to create products that help both...- Matt Lasher
- Post #129
- Forum: Other Cool Technologies & Services
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Content is dead. Long live Content? (Video Content)
Super cool! Any chance @jon.berna could get the engagement report from FB?- Matt Lasher
- Post #12
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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Content is dead. Long live Content? (Video Content)
Very practical advice @Christine Plunkett! Has any of that content translated to deeper engagement on FB? Have you found the exposure on youtube narrow enough (your primary DMA) to be rewarding? - i think one of our top performing posts on youtube is a Jaguar AWD mode piece we made a bunch of...- Matt Lasher
- Post #7
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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Content is dead. Long live Content? (Video Content)
Lots of good stuff there @Dane Saville thanks! I get a little bogged down when I think about 'long tail' given the 20 brands we represent, my mind starts multiplying out all the work needed and I freak : ) lol But interesting ideas to test...I don't know how to pull out each question...- Matt Lasher
- Post #6
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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BREAKING news! Carvana & Vroom is bleeding cash. Is Ecommerce in auto DOA?
#truth The parallels I’ve been using lately are Panera vs McDonalds. Both taking a multi-prong technology approach to connecting digital dots to instore dots (app, in store kiosks, online ordering, curbside) Panera adding delivery as well. One - Panera - is leveraging tech to successfully...- Matt Lasher
- Post #112
- Forum: Other Cool Technologies & Services
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Content is dead. Long live Content? (Video Content)
Hey All, New to the forum, but wanted to thank you all for your contributions. Always entertaining and informative to read. I was hoping to open a dialogue about custom content on FB/IG - and what ya'll think is working (or not) for you. Programmatic approaches aside (dynamic inventory...- Matt Lasher
- Thread
- Replies: 31
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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