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    3 Forces of Change in your Used Car Recon Department

    Change is inevitable. And as with any industry, there are certain underlying forces behind the need to change and adapt. The car dealership is no exception. Below are the 3 forces behind the need to streamline your used car recon process and turn your vehicles faster. Those that are the...
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    Cost Per VDP/Lead...Do you include your CO-OP Dollars in your calculations?

    Bill, From a macro perspective that makes sense, but that is considering no COOP or relatively equal COOP spend across medians you are comparing your cost per VDP/Lead/ etc. The problem is a lot, if not most managers/directors make decisions on upgrading packages dependent upon COOP dollars...
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    Cost Per VDP/Lead...Do you include your CO-OP Dollars in your calculations?

    We have had a few internal debates, and I have spoken with many, many people regarding this subject...and the opinions vary wildly. When you calculate your cost per VDP/Lead or do any other analysis, do you factor in your CO-OP reimbursement in those figures? On one side of the fence you have...
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    Cars.com Looking To Be Sold

    http://online.wsj.com/news/articles/SB10001424052702303795904579429421206554050?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303795904579429421206554050.html WSJ reporting that Cars.com is seeking a $3 Billion sell.
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