campaigns

  1. George Nenni

    Guide for UTM-tagging URLs

    I take so much from the Dealer Refresh site, always want to make sure I'm sharing enough. I share the document below nearly every day with some new digital agency who can't seem to figure out how to properly UTM-tag campaign URLs. Click here to download: http://bit.ly/UTMinstructions Feel free...
  2. C

    What's your most creative campaign

    I am relatively new to the auto-industry and would love to hear about some of the creative campaigns to get some inspiration.
  3. Arron Tauss

    Eblast use emojis or not

    Greetings, The owner of the dealership sent me an email from Best Buy over the week-end and it have emojis in the subject line. We are wondering if this will increase our Open Rate (OR). I spoke to one of my friends regarding emojis and she doesn't because it will kick the email into spam...
  4. Tony Schlotter

    Brand Loyalty Campaigns

    Our dealership is beginning to target loyal clients to promote to in service, sales, etc with targeted offers.. What are some campaigns that have been run that worked and that have possibly flopped? What worked and why? We're really looking for good conversation starters to be able to branch...
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