close rate

  1. Alex Locklair

    Resource 2021 Autotrader Close Rate Study 2021-03-02

    Lead Quality and Why It Matters More Now Than Ever. Like so many industries, COVID-19 hit automotive hard during the first half of 2020, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and record-breaking unemployment and...
  2. Dan Sayer

    Close Rates for Phone and Internet once they hit your door? Our CRM doesn't know...

    "What is your close rate?" is a popular thread on DR and there may be some face-palming that I'm bringing this up, again, but this is different. Hear me out on my conundrum. Years ago, when we had eLead, I started to break out our Internet and Phone leads into a "front half" and "back half"...
  3. Dan Sayer

    How many Categories of Internet Leads should there really be?

    I've mainly used DealerSocket, eLead, and VinSolutions and all seem to approach one issue a little differently. Managing sources by groups. At one point, because of NADA 20Group reporting/export each month, I grouped all Internet Lead sources into four categories (to match the NADA...