coronavirus

  1. Joe Friedrichsen

    Dealer Teamwork An Opportunistic Approach to COVID-19 Marketing Strategies

    Dealer Teamwork released this information to its clients this morning (4/9/2020). I'm posting it here to make it available to everyone. This piece examines current COVID-19 advertising trends and provides recommendations to dealers on how they can adjust their marketing strategies to come out...
  2. Joe Friedrichsen

    Dealer Teamwork Understanding COVID-19 Government Relief Packages

    Hi everyone! Dealer Teamwork shared this information with its clients last Friday (4/3), but I wanted to share it here for everyone too. Article summary: Dealer Teamwork's executive team: Shares its thoughts & analysis on the two government aid packages Offers important resources and...
  3. Chris Younggren

    The Salesman's CoronaVirus Survival Guide

    We are living in unprecedented times with the CoronaVirus forcing states to issue stay at home orders, social distancing, & business shutdowns. This unknown is causing fear, confusion, not to mention, destroying daily routines. It leads to a feeling that we aren’t in control of our lives...
  4. Christopher Reggie

    GMB: COVID 19 Update - Digital 1 Group

    GMB: COVID 19 Update If your dealership has been affected by COVID-19 / Coronavirus, you'll want to check this out. Google is allowing us to post an update to our customers to inform them of any changes or safety measures related to COVID 19. This update to Google My Business was just...
  5. Joe Friedrichsen

    Dealer Teamwork Do Not Use This New Google My Business Feature

    Do not use Google's new “Temporarily closed” GMB label if your dealership needs to temporarily close due to COVID-19. The problem with using this new feature is that you’ll first have to contact GMB support. There isn’t currently an option for you to access this label on the dashboard. Also...
  6. Joe Friedrichsen

    Dealer Teamwork 6 Tips for a Safe Car Shopping Experience During COVID-19

    I just wanted to put together a short post with 6 tips that progressive dealers can use to implement creative solutions to ensure the safety and health of their customers and employees. If you think of other helpful tips, feel free to add on to this list. Here they are: 1. Formalize...
  7. D

    PR & News We Need to Break Up - The Year We Said Goodbye to the News.

    COVID-19. Just like that, our business, strategy, staffing and more has changed. As someone fairly weathered in the auto industry, a pandemic seems like the natural next step in what seemed like a nice break from tsunamis, recalls, hurricanes and government shutdowns. But the dam has broken...
  8. AndrewRProfaci

    Coronavirus. Security concerns for "essential" dealerships?

    Hey all. Wondering what you guys think of the fact that dealerships in some states may be classified as "essential"? If that becomes the case then that makes dealerships some of the largest gathering places of everyday people. This is a strange world and I feel we can't always have a "won't...
  9. Mary-Grace Wilson

    Dealer Inspire SEO/DigAd Strategies For Dealers Dealing With COVID-19

    Hey DealerRefresh community, Wanted to quickly pop in to share some SEO and DigAd strategy recommendations focused on dealing with the impact of Coronavirus. We've put a blog up highlighting some of the things we've been putting in place for DI SEO and DigAd clients, but wanted to be sure to...
  10. Dan Sayer

    Coronavirus Dealer Relief - TrueCar just cut our rates by half for April. Who's next?

    I'm sure many of you received the email yesterday regarding TrueCar's move to offer some relief to dealers during this uncertain time. This was the core message from CEO Mike Darrow: At TrueCar, we recognize the hardship that the COVID-19 disruption is imposing on our valued Dealer partners...
  11. Joe Friedrichsen

    Dealer Teamwork 5 Recommendations for Managing Your Dealership's Operations & Advertising Spend

    With the COVID-19 coronavirus pandemic fast-evolving, knowing how to properly adjust your dealership's operations and advertising spend to keep pace with changing shopping behavior can definitely be a challenge. To help, I put together a quick list of 5 recommendations for managing your...
  12. Jeff Kershner

    Coronavirus - the Automotive Industry and your Dealership

    Few industries are as interconnected around the globe as the automotive industry. With growing concerns around this Coronavirus (COVID-19) and products coming from so many impacted areas, what are you predicting? What precautions should or will your dealership? Are any of your cars built...
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