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cost per vdp

  1. RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views

    RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views

    Are VDP views still meaningful? Should dealers be comparing their VDP views across Autotrader, CarGurus, and Cars.com? Should those VDPs be compared to deal...
    • Alex Snyder
    • Media item
    • cost per vdp refreshfriday vdp
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    • Category: RefreshFriday Webcast
  2. Dan Sayer

    Classified Listings and Cost Per VDP - Relevant still or meh?

    I'm back in retail after being on the vendor side (which I think everyone in retail should do at least once and vice versa) for nearly two years. Prior, I spent 14 years on the retail side mainly in Internet/BDC/eCommerce/Dig Ad. Around 2010, I was struggling how to measure ROI of classified...
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