#customerexperience

  1. Steve Roessler

    Is your dealership selling a product(car) or a service(customer)?

    I believe we are selling a service today. Customers are doing all the researching online. Most of them know what they want, let's face it. Do you have to know particulars about the car... of course? My point to the question is the mindset we approach and treat each customer. If...
  2. MollyCurry

    Dealers: How Can Vendors Help You Build Trust?

    Here's a pull quote from AMCI Global report: Research showed that OEMs and their retail partners (dealers) are actually now playing in a global retail space, where the winners of “heart share” are whoever is best at delivering a trustworthy, consistent customer experience. Here's the link to...
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