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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Deserves its own thread and dealers need to be on the lookout.
Google’s Data-Driven Attribution Model: What You Need to Know
https://www.business2community.com/online-marketing/googles-data-driven-attribution-model-what-you-need-to-know-02110276
Google Attribution is still in beta but Google...
