Google Attribution

[Alexander Lau]

Deserves its own thread and dealers need to be on the lookout.

Google’s Data-Driven Attribution Model: What You Need to Know
https://www.business2community.com/...ribution-model-what-you-need-to-know-02110276

Google Attribution is still in beta but Google tells us it’s essentially a simplified version of Attribution 360 and the idea is to make data-driven attribution manageable for advertisers at every level.

 

[Alexander Lau]

 

[Alexander Lau]

No doubt you'll get better metrics from their product to product, than from a 3rd party. Another reason to use GA.

Google Improves Attribution for YouTube’s ‘TrueView for Action’ Ads
https://www.searchenginejournal.com...-for-youtubes-trueview-for-action-ads/274053/