Dealer Authority INVENTORY

internet leads

  1. Dan Sayer

    How many Categories of Internet Leads should there really be?

    I've mainly used DealerSocket, eLead, and VinSolutions and all seem to approach one issue a little differently. Managing sources by groups. At one point, because of NADA 20Group reporting/export each month, I grouped all Internet Lead sources into four categories (to match the NADA...
  2. codymcardle

    BDC Percentages

    I wanted everyone’s opinions on our stores last month performance. These numbers include only internet and phone leads Good leads: 389 Sold leads: 56 Sold percentage: 14.4% Apt set: 144 Apt %: 37% Total shown: 76 Shown %: 53%
  3. Dan Sayer

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    If there was ever a question that invited a landslide of caveats in my 18 years in this industry it would have to be "What is your close rate?". Lead source mix, Lead type (New or Used) mix, Sold in Timeframe vs From Leads, and what your store counts as a Bad lead all contribute to a wide range...
  4. Jeff Kershner

    Automotive Consumer Internet Lead Research Study

    Selling cars is not a business for the faint of heart. Since the days of Henry Ford, dealers have employed an array of tactics to try to separate the tire kickers from the actual buyers. As more consumers shop online for their next vehicle, dealers have an increasing amount of information...
  5. AutoAng

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  6. RossS

    Is the extra cost worth it for CarGurus banner displays??

    We are considering adding CarGurus right now, and they provided us with two separate quotes. One is just for the regular listing service, then the second quote includes controlling the banner ads around the vehicle listings. Has anyone noticed any difference in performance with or without...
  7. RossS

    New Internet Manager looking for resources

    I was just hired to manage internet operations for an autogroup that includes a Chevy dealership, a Subaru dealership, and multiple used car shops. I am relatively new to the industry and completely new to automotive internet sales. My job is two faceted. I am to create and implement a system...
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