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  1. darrenstromain

    Dealer Search Insights #2 - Relying on OEM-Provided Content

    Observation: Many dealership websites continue to rely heavily on OEM-provided content for model pages. Why It Matters: When dozens, or even hundreds of dealerships publish nearly identical content, it becomes harder to differentiate in organic search. Opportunity: Enhance model pages with...
  2. darrenstromain

    Which Pages Actually Drive Organic Traffic?

    How many dealerships know which pages generate the most organic traffic? Not the most leads. Not the most sales. The most search traffic. Sometimes the pages attracting the most visitors aren't the ones you would expect. Understanding what people are actually searching for can reveal...
  3. George Nenni

    Adding UTM to GMB Listing, but keeps reverting back?

    A standard process I implement for dealers is adding a UTM code to their Google My Business listing, so I can gain two benefits: 1) traffic goes into Organic channel vs. Direct, 2) I can seperately track clicks from GMB website link vs. all other organic clicks (on desktop and mobile). I've...
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