paid facebook

  1. jakehughes

    Local Marketing Insider #031 // How to Make Your Ads 3x More Persuasive With Reviews

    To preface, this is an unproven strategy. Just a hunch of mine. Most likely it will be you, the LMI reader, to prove me right (or wrong). But I’m confident this strategy could give you an edge and I have the data to back it up. I’d love to see this in action. To start, this stat is key: 93% of...
  2. George Nenni

    Using GMB Location Data for Targeting Paid Campaigns

    We all know the value of smartphone location data. The Insights tab in the Google My Business admin contains some very "insightful" reporting . This particular piece is one of my favorites, "Directions Requests". What does this data represent? When customers find your GMB page, and then...