I understand each month's objectives change. But what I do not understand is the complaining of not holding gross when all of the units are gutted? Where they think "not everyone shops online price?" (scratches head) - despite their having inquired online...
Do you gut all the pricing? I...
Pretty much every website for car buying today has some sort of "Fair Market Price" tool. I see graphs, charts, and calculations of all kind that all produce differing results but have one very common factor: No one pricing tool has been declared accurate by even a majority of dealers.
To me...
From past one month I am looking for digital advertising service providers and how much do they charge from their clients, but after getting quotes from various vendors I realized that DDC (dealer.com) is charging $1000/month as a fixed management fees for only search and display advertising...
How do you price your new cars? Do you:
1. use your website to price them and have it calculate a dollar amount or percentage of MSRP or invoice (set it and forget it feed)
2. just price at MSRP
3. use a software product (like vAuto's Conquest) tool which gives you a deeper dive on market trends...
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