pricing best practices

  1. derrickwoolfson

    I want to hold gross, BUT let's GUT the Pricing?

    I understand each month's objectives change. But what I do not understand is the complaining of not holding gross when all of the units are gutted? Where they think "not everyone shops online price?" (scratches head) - despite their having inquired online... Do you gut all the pricing? I...
  2. autohitch

    Pricing Algorithms/Tools- How do they work and which works better than most?

    Pretty much every website for car buying today has some sort of "Fair Market Price" tool. I see graphs, charts, and calculations of all kind that all produce differing results but have one very common factor: No one pricing tool has been declared accurate by even a majority of dealers. To me...
  3. U

    Is DDC (dealer.com) charging higher from their clients?

    From past one month I am looking for digital advertising service providers and how much do they charge from their clients, but after getting quotes from various vendors I realized that DDC (dealer.com) is charging $1000/month as a fixed management fees for only search and display advertising...
  4. LotPop

    What is your new car pricing strategy

    How do you price your new cars? Do you: 1. use your website to price them and have it calculate a dollar amount or percentage of MSRP or invoice (set it and forget it feed) 2. just price at MSRP 3. use a software product (like vAuto's Conquest) tool which gives you a deeper dive on market trends...