I understand each month's objectives change. But what I do not understand is the complaining of not holding gross when all of the units are gutted? Where they think "not everyone shops online price?" (scratches head) - despite their having inquired online...
Do you gut all the pricing? I...
Announcing 'Hot Car' Badges to Fuel Demand for Your Dealer's Inventory
We (Cars.com) are excited to share that "Hot Car" badges have been added to our suite of price contextualization badging on Cars.com. With "Hot Car" badging, Cars.com is fueling demand for your inventory to help turn...
Pretty much every website for car buying today has some sort of "Fair Market Price" tool. I see graphs, charts, and calculations of all kind that all produce differing results but have one very common factor: No one pricing tool has been declared accurate by even a majority of dealers.
To me...
From past one month I am looking for digital advertising service providers and how much do they charge from their clients, but after getting quotes from various vendors I realized that DDC (dealer.com) is charging $1000/month as a fixed management fees for only search and display advertising...
How do you price your new cars? Do you:
1. use your website to price them and have it calculate a dollar amount or percentage of MSRP or invoice (set it and forget it feed)
2. just price at MSRP
3. use a software product (like vAuto's Conquest) tool which gives you a deeper dive on market trends...
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