pricing strategies

  1. LotPop

    Flat Pricing (on vehicle listing sites) and two very bad pricing strategies

    Two very bad pricing strategies below and the second one is worse. By pricing the F-150 at $50,200 you are missing shoppers searching for a "truck" or F-150 for under $50,000 for $200 and on the Edge, that dealer is missing shoppers shopping for an "SUV" or an Edge under $35,000 for JUST $62...
  2. derrickwoolfson

    I want to hold gross, BUT let's GUT the Pricing?

    I understand each month's objectives change. But what I do not understand is the complaining of not holding gross when all of the units are gutted? Where they think "not everyone shops online price?" (scratches head) - despite their having inquired online... Do you gut all the pricing? I...
  3. Cars.com PR

    PR & News Cars.com Releases "HOT CAR" Feature & Visual Badge

    Announcing 'Hot Car' Badges to Fuel Demand for Your Dealer's Inventory We (Cars.com) are excited to share that "Hot Car" badges have been added to our suite of price contextualization badging on Cars.com. With "Hot Car" badging, Cars.com is fueling demand for your inventory to help turn...
  4. autohitch

    Pricing Algorithms/Tools- How do they work and which works better than most?

    Pretty much every website for car buying today has some sort of "Fair Market Price" tool. I see graphs, charts, and calculations of all kind that all produce differing results but have one very common factor: No one pricing tool has been declared accurate by even a majority of dealers. To me...
  5. U

    Is DDC (dealer.com) charging higher from their clients?

    From past one month I am looking for digital advertising service providers and how much do they charge from their clients, but after getting quotes from various vendors I realized that DDC (dealer.com) is charging $1000/month as a fixed management fees for only search and display advertising...
  6. LotPop

    What is your new car pricing strategy

    How do you price your new cars? Do you: 1. use your website to price them and have it calculate a dollar amount or percentage of MSRP or invoice (set it and forget it feed) 2. just price at MSRP 3. use a software product (like vAuto's Conquest) tool which gives you a deeper dive on market trends...
    • LotPop
    • Thread
    • internet marketing inventory management new car pricing new cars pricing pricing best practices pricing strategies pricing vehicles vauto vehicle marketing
    • Replies: 7
    • Forum: Vehicle Merchandising & Inventory Software
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