roi

  1. Dan Sayer

    "Did your $2M spend in marketing work?" What Report Shows That?

    What do you use to measure your Advertising/Marketing efforts? When the owner asks you if your efforts are working, what do you use to show that it is/isn't? What are your OKR's (if you're a John Doerr fan) or your KPIs or your Scorecard lines if you use Traction? Do you measure site...
  2. Dan Sayer

    Classified Listings and Cost Per VDP - Relevant still or meh?

    I'm back in retail after being on the vendor side (which I think everyone in retail should do at least once and vice versa) for nearly two years. Prior, I spent 14 years on the retail side mainly in Internet/BDC/eCommerce/Dig Ad. Around 2010, I was struggling how to measure ROI of classified...
  3. GerryFoster

    Thank you pages, Form abandonment tracking

    My apologies if this has been posted before. I looked through some of the search results for the forum and didn't see it right away... I come from the land of agency work and have switched into an in-house role in a dealership. It has its fair share of challenges to be sure but the one I...
  4. ryan.gerardi

    DR Roundtable Session #1 - Authenticom vs. CDK Lawsuit, Automotive Attribution, and Social ROI

    Welcome to the inaugural edition of the all-new DealerRefresh Roundtable where we explore the hottest topics in automotive retail to help those in the industry take action, innovate, and improve. In this first edition we welcome Guest Refreshers @Ed Brooks from Cars.com, Gregg Hayim from...
  5. Alexander Lau

    DealerInspire + Clarivoy

    http://content.clarivoy.com/dealerinspire Clarivoy and Dealer Inspire have partnered to take ROI attribution technology to the next level. By joining forces, Dealer Inspire will now be able to give dealers ROI insight from sales that come from verified website leads and anonymous online...
  6. Jeff Kershner

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    Cars.com threw this infographic out there several days ago around Adwords – who doesn’t like an informative info graphic from time to time? Here are a few of the key highlights: 1/3 of Dealers plan to change their AdWords agency within the next year – that’s quite significant. Only 50% of...
Top Bottom
Back
Menu