search engine optimization

  1. TabFlythe

    DealerAuthority Top 5 Predictions for Automotive SEO in 2021

    2020 is coming to a close, and it's time to start looking at what the New Year will hold, especially when it comes to digital marketing trends. Our Digital Strategist, Kayla Maneen, dug into our Top 5 SEO Prediction in 2021. From Google's Core Web Vital Metrics to "home delivery" keywords...
  2. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Search Engine Optimization (SEO), is arguably the most important marketing tactic for dealerships today, yet still remains the slowest and most confusing of all channels to master. But that free area of Google (the results without the ‘Ad’ label next to them) cannot be ignored. Especially when...
  3. erika_simms

    DealerAuthority "Siri, find my dealership."

    Is your dealership's website ready for voice search? With over 1 billion voice assistant devices operating in the world since 2018, you can rest assured that this trend isn’t going away. Voice assistant devices range from smartphones to desktop applications, but the true game changer came in...
  4. erika_simms

    DealerAuthority Case Study: 3,928 Google Ranking rise in 5 months

    Happy Monday friends! Dealer Authority has recently released our latest SEO case study and we wanted to share the juicy details here on the forum. Check it out: http://bit.ly/2VTHv1D Our custom SEO strategies enabled our client to see a huge leap in rankings, session duration, and a stellar...
  5. erika_simms

    DealerAuthority Custom Landing Pages

    So many OEMs are cracking down on what vendors can be utilized by their dealers. It's a tough choice, and sometimes there isn't a choice - we get that. Co-op is a crucial part of the functionality of the dealership. But what we want to point out is that sometimes you lose when you only look at...
  6. erika_simms

    DealerAuthority Cutting Edge or Cutting Corners in SEO

    Is your SEO vendor cutting edge or cutting corners? Can you find landing pages that look identical to another dealer using the same SEO provider? Where is your offsite content coming from? What are you paying for - custom content or syndicated? Can they give you proof of work upon immediate...
  7. Alex.Lemoing

    Google's recent update on September 1st 2016

    I don't know if anyone else noticed what I saw in early September, but it seems like Google updated their Local Search algorithm... I am still researching what really happened and so far I cannot find anything on the subject online. It seems like Google is not telling us that they updated their...
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