• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

vehicle research

  1. KennySmithAutoUnite

    Are we training customers to shop price before they shop the car?

    We complain about weak internet leads all day. “What’s your best price?” “What’s the out the door number?” Same customer hitting four or five stores. But look at how most automotive shopping sites are built. Scroll listings. Sort by price. Compare payments. Look for the good deal badge...