- Jul 9, 2026
- 22
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- Awards
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- First Name
- Kenny
We complain about weak internet leads all day.
“What’s your best price?”
“What’s the out the door number?”
Same customer hitting four or five stores.
But look at how most automotive shopping sites are built.
Scroll listings. Sort by price. Compare payments. Look for the good deal badge. Submit a form.
The customer picks a listing because the price caught their attention, not because they really understand the car.
Then the lead comes in and we find out they need a third row, AWD, a certain package, more cargo room, a different color, or a completely different trim.
Now they are shopping price on a vehicle that may not even be the right vehicle.
The salesperson has to move them off the car they submitted on, restart the research, and explain what they should have learned before the lead was ever sent.
Maybe we are not just receiving weak leads.
Maybe traditional listing sites are creating them by making the price more important than the car.
That is the problem I keep coming back to while building AutoUnite. Not how to make another lead form convert better, but how to help the customer understand the actual vehicle before the form ever appears.
How often is your team trying to move a customer off the vehicle they submitted on because it was never the right car in the first place?
“What’s your best price?”
“What’s the out the door number?”
Same customer hitting four or five stores.
But look at how most automotive shopping sites are built.
Scroll listings. Sort by price. Compare payments. Look for the good deal badge. Submit a form.
The customer picks a listing because the price caught their attention, not because they really understand the car.
Then the lead comes in and we find out they need a third row, AWD, a certain package, more cargo room, a different color, or a completely different trim.
Now they are shopping price on a vehicle that may not even be the right vehicle.
The salesperson has to move them off the car they submitted on, restart the research, and explain what they should have learned before the lead was ever sent.
Maybe we are not just receiving weak leads.
Maybe traditional listing sites are creating them by making the price more important than the car.
That is the problem I keep coming back to while building AutoUnite. Not how to make another lead form convert better, but how to help the customer understand the actual vehicle before the form ever appears.
How often is your team trying to move a customer off the vehicle they submitted on because it was never the right car in the first place?
