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#RefreshFriday What do Hershey's Kisses & Compliance have in common? | Doug Fusco w/ Informativ

Jeff Kershner

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View: https://www.youtube.com/live/O8Q1FqYjik4



There’s been a lot of talk about compliance. Dealers know it’s required but also think it’s expensive and will slow them down. When done right, it will speed up the sales process, improve the customer experience, and protect your bottom line.

Doug Fusco has 25+ years of experience in automotive and is a leading authority on compliance, fraud, and avoiding FTC fines. He has an important message for this RefreshFriday: Learn how to fund compliance without changing your budget and what compliance and Hershey’s Kisses have in common.


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✨ AI Highlights

Doug Fusco, a 25+ year automotive compliance expert, discusses how proper compliance implementation can actually accelerate sales and improve customer experience rather than slow dealers down, while revealing strategies to fund compliance initiatives without budget increases. The webcast challenges the common dealer misconception that compliance is purely a cost burden, instead positioning it as a protection against FTC fines and a business accelerator. The session uses an analogy connecting Hershey's Kisses to compliance concepts to illustrate key takeaways for dealers seeking to balance regulatory requirements with operational efficiency.

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