2009 - A Change We Need

[Jeff Kershner]

It's rule #3 that gets a lot of dealers in trouble.

"Avoid having your ego so close to your position that when your position falls, your ego goes with it".

So many dealers need to get their heads out of their ass. If the economic situation continues as it is, this will really change the landscape of our industry. Something that most would agree that it needs.

This is a great article Shaun. Thanks for sharing.

 

[Kevin (blog)]

Excellent article! It's what I have been preaching for the last year. The traditional way of doing business has changed. Which means, the business model has to change along with it. Change of perception, change of attitude and change of behaviors. Dealerships have to take a real close look at how they market; both internally and externally.
First the change must begin internally with effective leadership and training. Second is to impliment a solid staff development program to insure processes are followed.
It all requires change, which we all know most are resistant to. Those who understand that change is needed, are on the course for success. Congratulations to those who make the neccesary changes in 2009.