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The thread discusses the 2011 Cobalt eShopper Automotive Experience Study, which reveals persistent failures in how dealerships respond to internet leads — including slow or nonexistent replies and a lack of basic follow-up like offering test drives. Participants largely agree that the core problem is broken sales processes and disengaged leadership, not a lack of tools, and that every unconverted lead represents a calculable loss in ad spend and future revenue.
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