- Dec 2, 2009
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Came across some interesting stats, focused on internet lead performance in the first 30 days. Total Close Rate in the first 30 days was (only) 7%, and of those 7%:
Days 0–3: 59.8%
Days 4–7: 17.9%
Days 8–14: 10.6%
Days 15–30: 7.5%
These are blended leads-- 3rd-party, OEM, dealer website, and a national study.
Seem real to you? Doesn't surprise me (low closing ratios, sales front-loaded), mostly because of the soaring lead counts I see at so many stores. The last few years, I've worked with hundreds of dealers and many times have been shocked to see how many overall leads they pull into their CRM's/systems.
Days 0–3: 59.8%
Days 4–7: 17.9%
Days 8–14: 10.6%
Days 15–30: 7.5%
These are blended leads-- 3rd-party, OEM, dealer website, and a national study.
Seem real to you? Doesn't surprise me (low closing ratios, sales front-loaded), mostly because of the soaring lead counts I see at so many stores. The last few years, I've worked with hundreds of dealers and many times have been shocked to see how many overall leads they pull into their CRM's/systems.
