The Wrong Fight Against SEM

[JessicaRuth]

The Wrong Fight Against SEM

Recent blog posts and forum discussions surrounding SEO vs SEM have truly grabbed everyone's attention.

As well they should.

Brian Pasch has shared some great insight, data and advice in this article about approaching SEM at the dealership.

"Dealers are spending their marketing dollars in significantly worse ways than on SEM, which deliver a poor ROI in regards to getting eyeballs on their inventory. Why the fight with SEM?"

What do you think?

Read the full article here.

 

[VelocitySales]

automotiveseo I will say you completely underestimate the influence of traditional media #AutoMarketing http://t.co/Q2u1BK90zo0zo…

 

[automotiveseo (blog)]

Ed, Traditional media has a role in a comprehensive marketing strategy, but that is not the subject of this specific article.

 

[True ROI]

Many do not give credit to their $40,000 traditional advertisement.  GA will only tell you part of the story (most importantly the part they want you to see with regard to PPC.  eBay just released a study that completely contradicts this completely.  PPC dollars are almost completely wasted by "most' dealers.  They have no strategy and even when strategy exists what is the true ROI on those dollars?

 

[automotiveseo (blog)]

True ROI,
Since I'm not sure who you are or where you are coming from, the eBay study and my article are not talking about the same thing.  When you track leads, phone calls, and follow-through conversions from paid search investments, the ROI is very strong when competent campaigns are setup.  In fact, the latest updates to Adwords which includes free phone tracking numbers from Google, is exploding with tracking quality calls generated from PPC campaigns.  You can defend traditional advertising, and it has a place in a comprehensive marketing campaign, but PPC is not the biggest waste in dealer marketing budgets by far.