Nissan Core Lead Quality

[Jason Martin]

Nissan Core Leads suck in my market. I went ahead and gave Nissan Leads the ax. This thread should be deleted.

 

[ddavis]

Jason, I assume you are talking about their third party leads and not the ones coming from NissanUSA which are free. The third party leads were junk and I cancelled them, also. I didn't buy leads from any source.

 

[Jason Martin]

Yes, the third party leads. They were terrible. Leads rarely answered the phone IF the number was valid. They never read emails IF the address was valid. I got hung up on at least once or twice a day. I did get in contact with a few of them and sold some cars. A majority of the folks I actually got in contact with were credit challenged and just tire kicking online which cost me $23.50 a pop. I also cancelled AutoTrader. I have only gotten 3 leads from them in 7 months, one of which I sold. The only third party I am keeping is Cars.com. We signed up with them in 2010 at a discounted rate which they still honor. We only pay a few hundred bucks for all of our inventory to be listed. The cost of Nissan and AutoTrader alone will pay for the new site, where I will work on that perceived value you mentioned in my other thread.

Thanks for the reply.

 

[ddavis]

Jason, If quality people are providing the same effort but obtaining poor results on some leads but great on others, it is time for a change. I didn't purchase leads from any source.
I got good results from AutoTrader but it takes effort. Quality pictures, good descriptions and market-based pricing are key.