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3rd Party Lead Pricing

Matthew Danskin

Full Sticker + Prep
Jan 11, 2013
23
6
First Name
Matt
I got flagged before so I'll keep the sales pitch completely out of this.

I just want to know what dollar value you would put on the leads we create.

I work for a company that uses software to find car buyers on various social networks. They contact those buyers, make sure that they are in the market and forward leads to our partnering dealer in their area. The leads include name, email, verified phone number, and what the customer is looking for. Leads are then only passed to dealers IF they match the dealer profile. (ie used car $10-40k any brand) Our current customers are closing around 6-10% of these leads.

How would you value them?
Would you want them for your dealership? Why/ why not?
 

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✨ AI Highlights

A lead generation company asks automotive dealers how they would price third-party leads sourced from social networks, noting their current customers close 6-10% of delivered leads that include verified contact information and vehicle preferences. The thread explores dealer perspectives on the value proposition of such leads compared to other acquisition channels and whether the conversion rates justify the cost.

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