A General Managers Best Friend: The Digital Marketing Manager

[joe.pistell]

FYI, Brian Pasch has a new training manual coming out Home | Mastering Automotive Digital Marketing It focuses on the recruitment and training of "The Digital Marketing Manager" (DMM).

A lot of the DR peeps here are highly advanced DMMs. You are a very rare soul and this book ain't for you. This 500 page book is for GM's that don't have a DMM (or have a newbie DMM) and are looking for a comprehensive guide to create structure and accountability.

Looking over this book, I forgot how unbelievably vast and complex the DMM battle front is.

 

[joe.pistell]

For example, look at the resume below. Could a busy GM hire anyone with a profile like this and dedicate the time needed to teach them the auto biz?

PistellResumePNG-Compressed by joepistell, on Flickr

 

[craigh]

I look forward to seeing this. It may be an invaluable resource in many ways.