Polk and Dealer Marketing

[Viracocha]

Hey Folks!
I was recently perusing Polk's site as I am still unclear as to what they offer directly to dealers with respect to direct mail and conquest marketing. On this page https://www.polk.com/knowledge/case_studies/category/automotive_dealers I saw some links to a bunch of non retail specific pdf's, and then this one
https://www.polk.com/knowledge/case...retains_customers_through_targeted_direct_mar
caught my attention.
What I wanted to ask here is, Has anyone ever enlisted Polk's assistance directly in a targeted marketing effort and if so, how effective was it and what did it cost?? I see lots of Polk data that is offered via third parties but not much directly.
Where do they source their data anyways???
Thanks in advance for any insight

 

[Brad Korner]

Hi Viracocha - my name is Brad Korner and I've been ith IHS/Polk for 10 years. Good questions that I can address quickly and provide contact information for more detailed follow up. IHS/Polk has an automotive retail team that works directly with dealers. We provide targeted campaign lists for sales and service marketing initiatives based on vehicles currently driven or customers likely in the market to purchase. IHS/Polk provides the list and closed loop measurement on how many of those consumers bought and from what dealer, we do not provide creative or fulfillment. Glad to share case studies and examples of the buy rate performance of our targeted lists. Contact Brad Korner at [email protected] or (248) 728-7975. Thx!