Did the rep indicate that this was being done fro Spamming purposed?
Dealers express frustration that TrueCar has begun masking customer email addresses with a "@carbuyingemail.com" domain and adding TrueCar branding headers and footers to emails, which they view as further limiting direct dealer-customer relationships and brand building. The debate centers on whether this practice is justified as lead generation strategy or represents another exploitative limitation by a lead provider, with some acknowledging that masked emails might actually improve customer engagement by encouraging them to share primary email addresses. The key insight is tension between TrueCar's incentive to maintain its brand presence for repeat lead generation and dealers' desire for authentic direct customer relationships.
