Brand Loyalty Campaigns

[Tony Schlotter]

Our dealership is beginning to target loyal clients to promote to in service, sales, etc with targeted offers.. What are some campaigns that have been run that worked and that have possibly flopped? What worked and why?

We're really looking for good conversation starters to be able to branch off of. Any ideas would be great!

-TS

 

[craigh]

Off the top of my head:

• Free tire storage for loyal customers
• Free bronze detailing package for A+ customers - great opportunity to appraise the car and move them to a new model
• VIP test drives for potential sales customers (ie: new Mustang or Lincoln arrives)
• Drive In Theatre night for the whole family - rent the drive in theatre and just do a no bullshit family event
• Racing Night - we got a couple racing seats together and had a racing competition night (flopped)