marketing strategies

  1. Jeff Kershner

    Googles Update to Personalized advertising policies - new targeting restrictions

    Starting October 19th 2020 Google will updates its Personalized advertising policies to introduce new targeting restrictions. No longer will you/agencies be able to target audiences based on gender, age, parental status, marital status OR zip code. How will this effect you dealers Paid Search...
  2. TabFlythe

    DealerAuthority Memorial Day Weekend Sales Prep

    How to Rock Your Sales Event with Precautionary Measures in Place Memorial Day weekend has historically been a weekend of epic deals in the automotive industry. This is a 3-day window to move a large amount of inventory in a short time. Then COVID-19 happened. Car dealers are an essential...
  3. Denis Yanov

    Deals4Dealers Looking to help 5 dealerships with their social media for FREE!

    Hello everyone! I hope you are all doing great, considering the current economic situation! Me and my team are currently launching a project and we have only 5 spots left. We will offer 5 dealerships 1 free month of social media management. You do not have to pay anything, nor is this in any...
  4. jwittler

    Cars.com Paul Daly - Automotive State of the Union LinkedIn Live Event

    Refresh friends - Paul Daly will be hosting a free LinkedIn Live event tomorrow (April 1st) starting at 11 EST. This event will be all about coming together to share information and perspective on the current challenges we face as an industry. You can register for free here. Speakers will...
  5. dreyermeister

    Conquest Options?

    Hello, friends! I'm looking for a great company for conquesting luxury buyers. My dealer group has 6 luxury lines that are slowing, and the competition is gaining market share. Anyone have a great experience from this expensive tactic? Thanks!
  6. TabFlythe

    DealerAuthority Turning Events into Sales

    Summer is here, and it's time to start thinking about new ways to build up foot traffic to the dealership. Consider local events! By utilizing digital marketing to increase interest in an onsite event, your dealership can heighten your brand awareness and create new opportunities for sales at...
  7. ryan.gerardi

    Holiday Marketing Ideas?

    According to a USA Today article, Christmas and Christmas Eve are 2 of the top 10 best times to buy a used car. But with your dealership closed on those days, shoppers have only your website to rely on. In my interview with Drive Motors CEO Aaron Krane, Aaron shares some numbers with us that...
  8. ryan.gerardi

    Webinar The 4Ps of Automotive Marketing - THU 10/26

    Join a panel of Cars.com experts as we discuss the New 4Ps of Automotive Marketing. Attend this webinar to learn: How to succeed by maximizing the 4Ps in a rapidly evolving industry Why person has emerged as the new fourth P to meet consumer needs. How to attract and retain customers who expect...
  9. IncentivefoxTep

    TAKE POLL How are you generating more referral business?

    Referrals are 4x more likely to purchase (Nielsen) and have a 16% higher lifetime value (Wharton). Yet only 15% of salespeople ask for referrals (Texas Tech). What tools/strategies are using to drive more referral and retention business into your store and what are the results you're seeing...
  10. Jeff Kershner

    Kershner's back to the dealer diary

    It's been a bit over 10 years since I've been on ground level (day to day operations) at the dealership. Since then, was on the "corporate" level for one of the more larger groups in the US, director of marketing for a smaller group in my hometown, helped build and get AutoHook off the ground...
  11. Tony Schlotter

    Brand Loyalty Campaigns

    Our dealership is beginning to target loyal clients to promote to in service, sales, etc with targeted offers.. What are some campaigns that have been run that worked and that have possibly flopped? What worked and why? We're really looking for good conversation starters to be able to branch...
  12. Jeff Kershner

    Which ad source gets credit for the sale?

    Which ad source gets credit for the sale? Our industry loves to credit the sale to the originating ad source that provided the first in lead. Our CRM's have promoted this behavior. Which ad source receives credit for the sale at your dealership? Why?
  13. Jeff Kershner

    Will you buy a .car .cars or .auto extension?

    Starting December 9, 2015, you'll be able to get your hands on the new "automotive" specific extension - .cars .car and .auto. Dealer, manufactures and even vendors will have the opportunity to get a bit more crafty with their domain. Honda.cars Serviceformy.car -- just thought of that...
  14. ryan.gerardi

    Private Seller Markets for Used Cars?

    Aside from taking in trades, how common or uncommon is it for dealers today to acquire used vehicles from private sellers? For those that do seek vehicles from consumers listed online (not trades), what are some of the obstacles you encounter? How has this impacted business at your dealership?