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NADA Recap: Connecting With Buyers in a Mobile First World

Katie Barth

Green Pea
Oct 28, 2015
7
1
First Name
Katie
If you're interested in Jeremy Anspach's workshop from NADA, you an read our post about it.

Here are the main bullet points:
  • Images are replacing text
  • Mobile isn't happening, it's HAPPENED!
  • Mobile is changing the way people consumer video
  • Messaging is the next frontier
  • Automotive is out of the lead business
  • Successful ads are only as good as their content
  • Be engaged with your ad dollars
 
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✨ AI Highlights

Katie Barth shares key takeaways from Jeremy Anspach's NADA workshop on mobile-first marketing, highlighting that mobile adoption is complete (not emerging), images are displacing text, messaging represents the next opportunity, and ad success depends on content quality rather than lead generation alone. The thread itself is minimal, consisting mainly of a brief exchange where Chris Leslie questions an apparent edit to the original post, which Bill Simmons confirms occurred.

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