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Hyundai Pickup is a GO - good idea or not?

Sep 19, 2012
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Big Tom
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So Hyundai has a pile of upgraded SUVs in the pipeline, and along with it, a pickup. Likely dubbed the Santa Cruz, which it what the concept was called at the 2015 Detroit Auto Show, it is part of a plan to shore up sales as the car-centric automaker experienced an 11 percent drop through July, while the rest of the industry is only at a 2.9 percent decline. Sales of the venerable Sonata, once the main breadwinner for the Korean company, are of nearly 30 percent. Check out the article here in AUTOMOTIVE NEWS.
What do you think?
 

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What is/was that Honda pick-up... ummmmm..... the Ridgeline. I can remember driving one as a demo back in the day... it was a dog. No more a truck than their SUV's -- an El Camino without the "cool," LOL. Does it sell now? I really don't know... but I don't see many around. Admittedly, I'm in a very rural "real" truck area -- lots of Chevy's and Fords.

Looking at the F150 and Silverado market, heck yeah, you'd want a piece of that market. But no one is going to mistake this for an actual truck.
 

✨ AI Highlights

Hyundai is launching a pickup truck (likely called Santa Cruz) to reverse declining sales, prompting dealer discussion about whether it can compete in the truck market. Participants debate whether Hyundai will build a car-based pickup like Honda's Ridgeline—which hasn't gained traction in truck-centric markets—or a true body-on-frame truck comparable to Toyota's Tacoma/Tundra, with one dealer suggesting Hyundai could leverage existing platforms like the Kia Borrego to achieve this.

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