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Bing Ads to Allow Advertisers to Target LinkedIn Audiences

Alexander Lau

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Feb 11, 2015
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https://www-searchenginejournal-com...rtisers-target-linkedin-audiences/256019/amp/

Bing Ads plans to roll out new functionality which will allow advertisers to target ads to LinkedIn audiences.

This was quietly announced by an administrator on the Bing Ads feature suggestion forum, who responded to post from December 2016 where a user suggested this idea:

“Now that Microsoft owns LinkedIn, I (and my B2B clients) would love to be able to target their massively valuable audiences. Please add these into Bing Ads so we can take over the world together.”
 

✨ AI Highlights

Bing Ads is rolling out the ability for advertisers to target LinkedIn audiences, leveraging Microsoft's ownership of both platforms. The feature addresses a long-standing request from B2B advertisers seeking access to LinkedIn's professional audience data for more targeted campaigns. The announcement generated interest from the DealerRefresh community, with members noting this was an anticipated development.

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