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Marketing your Service Department

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erika_simms

erika_simms

Administrator
Oct 16, 2018
37
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First Name
Erika
#1
So many of our clients want to focus on promoting new car sales and the all-important service department gets lost or completely forgotten in a dealership's digital marketing strategy.

What if dealers put the same digital strategy behind their service department as they did for new cars? The rewards would be epic.

Check out our latest blog on ways to keep your bays full through digital advertising.

We would love to hear what dealerships with thriving services departments have done to keep this cash-cow mooooving (pardon the horrible pun but it couldn't be helped!).
 

✨ AI Highlights

The post argues that most dealerships neglect digital marketing for their service departments despite the high profitability potential, and advocates applying the same strategic marketing effort to service as dealers do to new car sales. The author promotes a blog resource offering tactics for service department promotion and invites successful dealers to share their strategies. The underlying insight is that service departments represent underutilized revenue opportunities when given proper digital marketing attention comparable to sales divisions.

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