What do you consider success from Autotrader Trade In Marketplace?

[Jay Nelson]

What do you consider success from Autotrader Trade In Marketplace? ...or whatever it's called this week.

If you were going to measure them, what do/would you look at?

 

[Alexander Lau]

Driven Data is doing it. Measure the cost per acquisition / sale through them. Does the ducking thing help sell cars?

 

[Jeff Kershner]

KBB Instant Cash Offer or AutoTrader Trade-in Marketplace (TIM) or something like that, right @Jay Nelson ?

Do they still offer these services on package levels?
If so, that's going to be needed in order to answer your question with any better than "measure your performance by calculating your overall ROI."

They used to have a Trade-in Center and a Buying Center package(s), is this still the case?
AND are they still utilizing the remote appraisal center that would give the dealer/customer a take or leave it value, allowing the dealer some leverage if needed?





We've had many conversations about TIM over the years... I'd encourage you to check them out. You may gather a few insights to your question...
https://forum.dealerrefresh.com/threads/autotrader-trade-in-marketplace.950/
https://forum.dealerrefresh.com/threads/best-value-your-trade-platform.3368/
https://forum.dealerrefresh.com/threads/kbb-instant-cash-offer-is-trade-in-market-place-tim-repackaged.4688/