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Promoted Article Stop Trying to Netflix and Chill Your Customers

Jeff Kershner

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Stop Trying to Netflix and Chill Your Customers

With customers going farther down the purchase path online (if not all the way), their expectations for retail salespeople have changed drastically...stop trying to Netflix and Chill your customers before the first date!

Check out the latest article over on the DealerRefresh Blog from the one and only @joe.webb from DealerKnows Consulting!
 

✨ AI Highlights

Jeff Kershner shares an article by Joe Webb from DealerKnows Consulting arguing that car salespeople need to stop using outdated relationship-building tactics (the "Netflix and chill" metaphor) and instead adapt to customers who are already well-informed from their online research before visiting the dealership. The key insight is that customer expectations for retail salespeople have fundamentally changed due to how far consumers now progress through the purchase journey online, requiring dealers to shift their sales approach accordingly. One commenter adds an off-topic critique about Netflix's financial performance.

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