Thoma Bravo to acquire J.D. POWER

[ryan.leslie]

Thoma Bravo also has financial interest in Autodata and Canada's Trader.

Here's the presser: https://www.thomabravo.com/media/thoma-bravo-to-acquire-j.d.-power

What does Refresh think of this latest acquisition in automotive?

 

[Alex Snyder]

I don't know anything about Thoma Bravo, but JD Power hasn't amassed to anything more than some reward masturbation for OEMs in the consumer world. They tried to be an inventory portal at one point. A nationally syndicated automotive writer is a good friend of mine and we constantly joke about how many consumers make car-buying decisions because of JD Power awards.

They do provide significant data to the car manufacturers that seem to be of great value. Their audience is the OEM and that's not a world many of us are deep into.