Clarivoy (Marketing attribution)

[Brad Burlingham]

Is anyone else out there using Clarivoy for marketing attribution? are you finding it helpful? It takes 90 days to get full data. some of it is interesting, but not sure its worth it and also some of the data isnt' apples to apples.

 

[ChrisR]

Some members of the group I used to be in used it, I opted to test a different "attribution" tool - found that 90 day old data is too old to really stay up to date with what I need. Plus, with so much data not being passed along, following the Cambrige Analytica fall out, it wasn't very actionable data, for me.

If you want to be only 3-4 days old for data, the stuff Driven Data has been providing is pretty insightful from a data standpoint, and they are rolling out their Attribution tool, as well.

 

[Erick Kirks]

We have used Clarivoy for a few years. Anyone not looking at attribution tools is very unlikely to truly understand the influence different marketing efforts have on actual sales. I have found them great to work with and I rely primarily on their tool, not CRM reports or solely GA, to justify our spends.