• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Clarivoy (Marketing attribution)

Some members of the group I used to be in used it, I opted to test a different "attribution" tool - found that 90 day old data is too old to really stay up to date with what I need. Plus, with so much data not being passed along, following the Cambrige Analytica fall out, it wasn't very actionable data, for me.

If you want to be only 3-4 days old for data, the stuff Driven Data has been providing is pretty insightful from a data standpoint, and they are rolling out their Attribution tool, as well.
 
We have used Clarivoy for a few years. Anyone not looking at attribution tools is very unlikely to truly understand the influence different marketing efforts have on actual sales. I have found them great to work with and I rely primarily on their tool, not CRM reports or solely GA, to justify our spends.